The ad shows that Disney+ Hotstar has a range of content, including sporting events, international blockbusters, homegrown specials, exclusive shows and blockbusters by superstars, except SRK, and keeps his fans curious with a ‘to be continued’ sign.
It is conceptualised by All Things Small, directed by Ayappa and produced by Early Man Films. Devaiah Bopanna, co-founder, All Things Small, shared his experience of working on the ad in a LinkedIn post (below).
Commenting on the campaign, Santosh Hegde, director, brand marketing, Disney+ Hotstar, reveals that this “audacious creative process” will propel the next phase of growth for the streaming platform .
In a LinkedIn post, he adds, “... I couldn't have asked for a better way to validate the decision I took 10 years back, to go down the rabbit hole called 'marketing'. This is the kind of campaign any budding marketer dreams of. Does it seem worth the effort that went in! Hope the Qayanat shows some love now!”
It looks like SRK has chosen a streaming platform for his long-awaited comeback.
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