Disney Star, broadcaster of the Indian Premier League 2022 have been awarded the rights to stream ICC tournaments till 2027 in India. The news came out on Saturday, 27 August with the commencement of the ICC media rights auctions.
“Disney Star won following a single round sealed bid process which has yielded a significant uplift to the rights fee from the previous cycle continuing the impressive growth and reach of cricket,” said an ICC release on Saturday, 27 August.
ICC Chair Greg Barclay said that they were delighted to continue the strong partnership.
“We are delighted to continue to partner with Disney Star as the home of ICC cricket for the next four years which has delivered an outstanding result for our members and will support our ambitious growth plans. They will play a crucial role in the future of our sport and connecting and engaging with more fans than ever before,” he said.
“With the acquisition of the ICC Digital and TV broadcast rights, Disney Star has further strengthened its status as the premier destination for marquee cricket events in the country,” said K Madhavan, country manager and president of Disney Star.
“Having a broadcast and digital partner for women’s events in India is a significant step forward in our ambition to accelerate the growth of the women’s game. Disney Star presented impressive plans for the promotion of women’s cricket and they clearly share our vision so I’m incredibly excited by the size of the opportunity ahead,” the ICC chair Barclay added.
“This was an incredibly competitive process, which isn’t surprising given the huge audiences that cricket consistently attracts with more than a billion fans that passionately follow the game globally. I’d like to thank all of the bidders for their interest in and support of cricket,” Barclay said via an ICC statement.
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