NEW DELHI: Walt Disney will premiere its animation film Turning Red in Hindi, Tamil, Telugu, Malayalam and English on Disney+ Hotstar, its video streaming service, on 11 March. It is directed by Domee Shi from a screenplay by Shi and Julia Cho and features the voices of Rosalie Chiang, Sandra Oh, Ava Morse, Maitreyi Ramakrishnan, Hyein Park, Orion Lee, Wai Ching Ho and James Hong. It is the first Pixar film to be solely directed by a woman.
American films, television shows and programming in Turkish, German and Korean languages, including their dubbed versions, are emerging as a big draw on over-the-top (OTT) video streaming services, making up as much as 30% of overall viewership, according to senior executives at several of these platforms.
While such international content finds ready takers among young urban Indians in the metros, those in small towns benefit from their dubbed versions in both Hindi and regional languages.
Netflix’s Extraction and The Kissing Booth have been popular in Hindi and Tamil as have Amazon’s The Boys, The Tomorrow War, Wonder Woman and Parasite. Walt Disney, too, has decided to tap smaller towns by making Disney+ content, including Marvel, available even on its cheaper price plans in India to expand reach.
While a handful of niche, foreign language TV channels and torrent websites on the Internet had introduced Indians to international content earlier, OTT platforms have helped improve ease of access. And even though metro audiences are have a plethora of choices for international content on OTT, small towns have recently started acquiring a taste for what may be considered cool, and is part of social media chatter. The covid-19 pandemic has also ensured people are exposed to a lot more things on the phone, given that several large families do not have multiple TV sets.
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