Former Disney+ Hotstar EVP - Ad Sales Gaurav Kanwal has joined ZEE5 as Chief Revenue Officer (CRO) Digital and Small & Medium Businesses (SMB). His first day at ZEE5 was on Tuesday.
Recently, Kanwal had quit Disney+ Hotstar after a 2.5-year stint. As the Head of New Business, Kanwal was responsible for identifying new avenues to drive ad revenue growth for Disney+ Hotstar. This included new routes to market, expansion of advertiser base, ad formats, and technology infrastructure.
He was also responsible for creating a scalable engine with tech, product, and people to compete in the changing advertising landscape. His role also included identifying the right solutions for different verticals from branding-based ads to performance-oriented advertising and create the right approach to address the client needs.
Prior to Disney+ Hotstar, he was Head - SMB & Channel Sales, South Asia at Adobe for 7+ years. He also spent 4+ years at Symantec Corporation first as Senior Consumer Marketing Specialist - India and then as Country Sales Manager - India & SAARC, Consumer Products & Solutions.
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