Disney+ Hotstar VIP has rolled out a new campaign - ‘Entertainment Ka All-Rounder’. Conceptualized by DDBMudra Group, these new films feature actors Ajay Devgn and Tamannaah Bhatia; each in a recognizable disguise, as they try to convince people to watch their soon-to-release titles on Disney+ Hotstar VIP rather than just focusing on LIVE cricket action.
Devgn stars as Sudarshan and Bhatia as Manickam, both are put in everyday office situations as they praise their work only to be informed of the platform’s expansive content offering. The campaign signifies the fierce battle that will be fought between the biggest superstars - on and off the cricketing field as they try to win the viewers’ attention.
Also read: Switzerland Tourism ropes in Roger Federer as brand ambassador Sidharth Shakdher, executive vice president and chief marketing officer, Disney+ Hotstar said, “Based on the insight that cricketainment is tantamount to having the best of both worlds, we wanted this campaign to reinforce that we are the only OTT brand that offers Vivo IPL 2021 and LIVE sports, along with the latest movies and original shows. And to drive home this message in a fun, memorable and entertaining way, we are launching our campaign ‘Entertainment Ka All-Rounder’ which breaks through the clutter by using never-seen-before avatars of Ajay Devgan and Tamannaah Bhatia”Bagikan Berita Ini
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